Working for your future
A corporate film that stressed the importance of creative solutions

The task:
The over 100 year old company Mannesmann aimed to project an image of innovation, creative energy and high quality to its worldwide stakeholders and customers.

The solution:
We used high profil artists (like German Zero founders Otto Piene and Heinz Mack, Japanese sculptor Keihi Uematsu and French Rudolf Schad to represent Mannesmann's four industry sections.

The result:
A survey conducted among a selected group of stakeholders and customers showed that people who viewed the film were 60% more inclined to add the charateristic "innovative", for more "high quality" it was 30%, and  for "creativity" it was 25%.