Working for your future
A corporate film that stressed the importance of creative solutions

The task:
Over 100 year old company Mannesmann aimed to project an image of innovation, creative energy and high quality to its worldwide stakeholders and customers.

The solution:
We used high profil artists, such as German Zero founders Otto Piene and Heinz Mack, Japanese sculptor Keihi Uematsu and French Rudolf Schad, to represent Mannesmann's four industry sections.

The result:
A survey conducted among a selected group of stakeholders and customers showed that people who viewed the film were 60% more inclined to add the charateristic "innovative".